Pricing & Margins

Partner pricing depends on whether your organisation uses the Legacy Partner model or the Current Reseller Partner programme.

Current Reseller Partner Pricing

Current Reseller Partners

You purchase a Cloudax plan for each child workspace. The main reseller organisation is the payer and receives a discount on the child's base plan according to its reseller level.

Registered: 10% base-plan discount.
Authorised: 12.5% base-plan discount.
Certified: 15% base-plan discount.
Strategic: 17.5% base-plan discount.

Launch and Growth plans are available through self-service checkout with monthly or annual billing. Usage, Cloudax numbers, credits, seats and add-ons are charged at their standard prices. Each child appears as a separate subscription on the main reseller's Stripe customer and is identified clearly on Stripe invoices.

Legacy Partner Pricing

Legacy Partners

Legacy Partners use configurable per-minute buy and sell rates rather than purchasing a Cloudax base plan during child creation.

Every workspace in the partner hierarchy has two key rate values:

Buy rate: the per-minute rate the workspace pays to its parent.
Sell rate: the per-minute rate the workspace charges its child workspaces.

The difference between sell rate and buy rate is the workspace's margin per minute. This model applies at every level of the hierarchy, ensuring each participant can set their own rates while maintaining healthy margins throughout the chain.

The Rate Chain

Rates flow down through the hierarchy. A Primary Partner pays Cloudax at their agreed buy rate, and sets a higher sell rate for their child workspaces. Each child's buy rate equals their parent's sell rate. The difference at each level is that workspace's margin per minute.

For example, in a three-tier hierarchy (Primary Partner → Sub-Partner → End Client), every call minute generates a margin for both the Primary Partner and the Sub-Partner. The End Client pays the final rate in the chain.

Setting Rates

When you add a child workspace to your hierarchy, you set their buy rate during the setup process. The minimum buy rate you can assign is your own sell rate; this guarantees that you always maintain a margin.

You can update a child workspace's buy rate at any time by opening the configuration dialog from the Sub-Partners & Clients tab. Changes take effect for all future usage from the point of the update.

Minimum Rate Rules

The platform enforces a strict rule to protect margins at every level of the hierarchy:

A child workspace's buy rate cannot be less than the parent's sell rate.

This validation is enforced both when adding a workspace and when updating rates, ensuring the hierarchy remains commercially viable at all times.

Plan across tiers

If you have Sub-Partners who will add their own End Clients, think about the full rate chain when setting your sell rate. Your Sub-Partners need enough headroom between their buy rate (your sell rate) and their own sell rate to maintain an attractive margin for themselves.

Viewing Margins

The Partner Dashboard's Overview tab provides a complete view of your margins. For each child workspace, you can see:

Cost: the total you pay your parent for the minutes used by this child.
Revenue: the total this child pays you based on their buy rate.
Profit: the difference between revenue and cost.

These figures are available across multiple time periods (today, 7 days, 30 days, 90 days, or a custom date range) so you can track profitability over time and identify trends.

Rate changes are not retroactive

When you update a child workspace's buy rate, the change applies to future usage only. Historical call records and revenue calculations retain the rate that was active at the time of each call. This ensures accurate reporting.