Revenue Analytics

Track revenue, usage, and margins across your partner hierarchy. The revenue analytics dashboard gives you a clear picture of how your partner network is performing, helping you make informed decisions about growth and resource allocation.

Legacy Partners

The custom cost, revenue and per-minute margin calculations documented on this page describe the Legacy Partner commercial model.

Current Reseller Partners

Current Reseller Partners purchase discounted plans for their child workspaces. Use reseller orders and the child-labelled Stripe subscriptions and invoices to reconcile Cloudax charges; any price you charge your own customer is managed in your own commercial agreement.

Overview Dashboard

The Overview tab in the Partner Dashboard is your central hub for financial metrics. The top section displays four primary statistics:

Total Minutes: the aggregate number of call minutes consumed across all child workspaces in the selected period.
Total Cost: the total you owe your parent workspace based on your buy rate and total minutes consumed.
Total Revenue: the total your child workspaces owe you based on their buy rates and minutes consumed.
Net Profit: the difference between total revenue and total cost. This is your margin across the entire partner network.

Below the primary metrics, secondary statistics provide additional context:

Average Daily Profit: your mean daily profit over the selected period.
Best Day: the single day with the highest profit in the selected period.
Average Daily Minutes: the mean daily call volume across your network.
Active Workspaces: the number of child workspaces that recorded at least one call in the selected period.

Charts & Visualisations

The dashboard includes four interactive charts to help you visualise your partner network's performance:

Cost by workspace (pie chart): shows how your total cost breaks down across child workspaces. Quickly identify which workspaces drive the most volume.
Daily usage (area chart): displays call minutes per day over the selected period. Useful for spotting usage patterns and growth trends.
Cost vs revenue trend (composed chart): overlays your cost and revenue curves over time, making it easy to see whether your margins are growing or shrinking.
Top workspaces by profit (bar chart): ranks your child workspaces by the profit they generate. Helps you focus attention on your most and least profitable relationships.

Cost Breakdown Table

Below the charts, a detailed table lists every child workspace with the following columns:

Workspace name: the child workspace's display name.
Minutes used: total call minutes in the selected period.
Cost: the total you owe your parent for those minutes.
Revenue: what the child owes you based on their buy rate and minutes consumed.
Profit: revenue minus cost for that workspace.
Percentage of total: the workspace's share of your overall cost or revenue.

All columns are sortable, allowing you to quickly rank workspaces by any metric. This table is particularly useful for identifying underperforming relationships or spotting opportunities to adjust rates.

Date Range Filtering

All analytics (metrics, charts, and the breakdown table) respond to the date range selector at the top of the dashboard. Available presets are:

Today: the current day only.
7 days: the last seven days.
30 days: the last thirty days.
90 days: the last ninety days.
Custom range: select any start and end date for a bespoke reporting period.

Use date ranges to spot trends

Compare different time periods to identify growth patterns, seasonal fluctuations, or the impact of rate changes. The 30-day and 90-day views are especially useful for understanding long-term trajectory, while the 7-day view helps you react to recent shifts in usage.

Understanding the Numbers

The revenue analytics are built on a simple formula applied consistently across the dashboard:

Cost: the total you owe your parent workspace, calculated from your buy rate and the minutes consumed across your network.
Revenue: the total each child workspace owes you, calculated from the buy rate you set for them and their minutes consumed.
Profit: the difference between revenue and cost. Your net earnings from the partner network for the selected period.

These calculations are performed per-call using the rate that was active at the time of each call, ensuring accuracy even when rates change mid-period. For more on how rates flow through the hierarchy, see Pricing & Margins.